Junior Project (2013)

A packaging redesign for gummy bear from company HARIBO. Based on the old logo Haribo used before, I re-edited the logo and created a new character attachedto create fun effects to attract consumers. The box shape, gives consumers a feeling of opening a "Pandora Box" and surprises them by the "quote" in the box. The cute but simple outer graphic is the contrast to the messy but colorful inside.